The '67 Chevy C10 is a depiction of a lowrider Chevrolet C10. This was Ryu Asada's first design as an official Hot Wheels designer after joining the design team in 2012.
From the back of the 2013 card:
Born: 1967
Birthplace: Detroit, Michigan, USA
Designer: General Motors
Speciality: Previously meant more for work than comfort, this "Action-Line" Chevy pick-up is a true classic. It was designed for getting' the job done-in comfortable style.